Targeting Untapped Networking Communities It’s comfortable talking to friends who you are familiar with, but expanding your network is both good for you and your business. Think about it. Your closest friends and family AND your typical advertising audience already know what you offer. If you continue to focus on them, eventually they may lose interest or become satisfied customers who no longer require your products and services. Meeting new people almost always brings up the question "What do you do for a living?" Making new friends will bring you all kinds of new leads. How do you do this? Here’s some suggestions of the communities around you. • Volunteering communities • Religious communities • Sports communities • Neighborhood communities • Business communities • Support communities • School communities • Family [kids] communities • Friends [of friends] communities • Online communities